The Houston Livestock Show & Rodeo completely revamped their social presentation for the 2017 festivities utilizing Vixi. Vixi was leveraged around the grounds and in-stadium to provide timely social content utilizing both Vixi’s 3D grid and a custom 3D Rodeo Environment, complete with an animated Bull. Vixi also built a custom integration which allowed fans text posts and polling information to be curated and displayed at the push of a button. The Rodeo’s brand front and center in all Vixi activations, leading to a seamless integration within the overall event presentation.