The Vixi Selfie Race is a dynamic an engaging interactive activation for the crowd at a large event. Fans can post their appropriately #hashtagged selfies to social media for a chance to be a featured racer with a chance for real prizing. The race features various levels of sponsorship integration.
Title Sponsor: Have your brand in a primary position within the race title and promotion.
In-Race Branding: Branding can be positioned within the race at from the most in your face to extremely subtle.
Prizing: Along with sponsoring the race, the winning.
Celebrity Integration: Assign specific characters in the race to be a celebrity endorser.
Dynamic Race: The races themselves offer multiple sequences and endings, so that your audience never sees the same race twice.